Advertise With NW32TV

 

Advertising works
The most aggressive and consistent advertisers are the most successful. Advertising can generate customers now, and in the future. A campaign that is vigorous and positive can bring consumers into the marketplace, regardless of the economy.

 

The power to deliver your message
Our multi platform solutions deliver your message via unique and customized advertising opportunities. We can help you reach the desirable demos your business needs, drive consumers to your Web site, increase your visibility, raise brand awareness with local consumers and much more! Contact us to discuss a custom advertising package designed to deliver.

 

Online advertising across Tribune's national network
With over 50 Web sites total, Tribune Interactive has a dynamic online presence with a national reach and local touch. Find out more about online advertising across multiple Tribune sites.

 

NW32.com
NW32.com is the online component to the NW32 Television Station and a trusted source for entertainment, news, sports and local events. We connect with our users via local contests, video, blogs, and social media outlets.

CW Shows

 

90210   America's Next Top Model   Nikita   Vampire Diaries   Life Unexpected

 

We have your all access pass to all the favorite CW Primetime shows! For the latest gossip on popular CW shows The Vampire Diaries, Nikita, 90210 and Life Unexpected, NW32.com delivers daily!

NW32.BIZ

 

NW32.BIZPortland's newest source for local business information. Consumers turn to NW32.biz for money saving coupons, movie listings, events, Ask the Expert advice column and classifieds. Search engine optimized and promoted on-air and online, NW32.biz is the place to click.

Movie Club

 

Movie ClubThe new NW32.com Movie Club gives away FREE pre-screening passes to view movies, before anyone else.

Health

 

Movie ClubOur Health Key section is a trusted national and local health source. Our users stay informed from the H1N1 Flu virus to the latest information on mammograms, it's all here!

 

Lifestyle

 

LifestyleFamily life, Green Living, Food, Finances, Travel, Education and Career articles make this section a popular place to visit.

 

Blogs

 

Connect with local bloggers who are in the know about the Portland scene. Voice of Portland features art/culture, events, family, food/drink, outdoors, politics, sports and everything in-between.

 

Blogs

NW32.com Takes Your Campaign Beyond The Banner!

 

NW32.com understands the importance of maximizing every advertising dollar spent. We pride ourselves on building online campaigns that connect your brand with the user while still focusing on the metrics of success, whatever they may be. Our integrated solutions makes your campaign anything but ordinary.

Banners
banners Give your campaign maximum visibility with banner/display advertising. Whether your campaign objective is to deliver a specific call-to-action, promote an event, drive traffic to your site, click to purchase or if general branding is your goal; ROS or targeted placements are available.

 

Section Sponsorship
section sponsorship Own any page or content vertical within NW32.com to receive maximum isibility while connecting with the user. Your campaign will receive 25%, 50% or 100% SOV throughout the section. Available sections include News, Sports, Health, Food, Community, Fashion and more.

 

Lead Generation
lead generation Send your special offers and promotions directly to the in-box of 32,000 local Portland opt-in registered users. E-marketing campaigns can be geotargeted by zip code or by income, age or gender.

 

Mobile
mobile Known as the "third screen", mobile has become an important element in any media mix. Engage your audience with text-to-win contests; appeal to users on the go with mobile coupons or target a passive audience with a mobile banner and landing page. Our marketing strategists will help you create an engaging mobile campaign sure to deliver results.

 

Banner Ad Sizes
banner ad sizes 350x250
Cube		 234x60
Half Banner

 

Social Media
social Reap the benefits of connecting with thousands of NW32 fans on Facebook and Twitter.

 

Ad Specs
ad sizes Visit: www.tribuneinteractive.com/specs

 
Video
video

The perfect extension to the 30 or 60 second spot!

 

:15 sec pre-roll | Reach users while they are engaged in our online video content. Your message will precede all streaming video content and can be targeted to specific sections or vertical content.

 

In-unit video | Video ads that run within a 300x250 cube. Video can be streamed into that space with the audio being user initiated

 

XSpot | User-initiated video within a display banner ad that incorporates sight, sound, and motion. Ad that allows for multiple response mechanisms within the video, e.g. clicks, forms, coupons, send to a friend.

 

Splash Page / Micro Site
splash Once a user clicks on your online banner, video or mobile banner they are directed to a custom built splash landing page or micro site. Each page is designed with your campaign goals and metrics in mind. Pages can include data capture, call-to-purchase messaging, custom product placement, video and user generated content.

 

Online Metrics
online metrics Average Monthly Page Views
Average Monthly Unique Users
Average Monthly Video Streams
Average Monthly Ad Impressions		 73,000
8,700
400
200,000
  Average Time Spent per Visit 2 min
  Average Pages per visit 8 pages
  Percent of users who search 47%
  Increase in Page Views from 2009 671%
 

 

Omniture and Doubleclick Metrics March 2010		  

 

Contact
contact Derwynn Dominguez
Digital Sales Manager
206-674-1351
derwynn@tribune.com

Contact Us

 

For NW32TV advertising inquires, please contact:

 

Greg Flock
General Sales Manager
503-972-0740
gflock@tribune.com

About NW32TV

 

NW32TV (KRCW-TV) is a commercial, CW Network affiliated television station located in Beaverton, Oregon and serving the general Oregon area.

 

NW32.com is an interactive channel providing unique lifestyle and entertainment content, featuring buzz-worthy and breaking news and CW Network programming links all updated throughout the day. Video, blogs, and photo galleries add to the experience and user engagement.

 

Our mobile solution reaches local consumers who have opted in to receive daily texts from our News, Weather and Sports departments. This one-to-one advertising vehicle puts your messaging in the hands of consumers literally!